Back to portfolio
A graphic identity celebrating Hastings’ Hockey team the South Saxons reaching their 125 year anniversary. I wanted to design a contemporary identity that was bold and energetic, and that stretched the boundaries of what the identity could do if given the chance to break out using some imagination.
The general idea from the outset was to stay close to the original logo mark and colour scheme. With this, I thought about elaborating more on the logo icon to incorporate a banner and hockey sticks. I wanted to create something that could be worn across apparel like hooded tops and sports bags.
I also animated the logo to feature on the hockey club’s Facebook group page.
Want to start a conversation? We'll get on like a house on fire if it's to do with: